Our Story
Parvai (பார்வை)- Craft with a vision.
The word Parvai literally means vision or to see in Tamil. But for us, it serves as a also a constant reminder to seek what doesn’t meet the eyes, visualise & empower the change. Through our efforts with hand-crafted, one-of-a-kind product offering, we lead, persuade & compel craft patrons to be actively involved in not just the purchase of hand-made but also the upliftment of craft people and through them the preservation of craft processes.
At Parvai, we firmly believe that awareness, sustainability & empowerment create positive changes for both craft patrons & artisans. We believe that every product in the store comes with a great set of value additions, and here's what we offer through the products we produce. We define them at the 5 P's namely Promise, Product, Process, People & Perspective. Since 2016, our vision-led patronage has allowed us to blossom into a close-knit team of 7 who have partners with more than 50 artisans across India to empower sustainable livelihood at grass root level in the Indian states of Tamil Nadu, Gujarat, Rajasthan & Madhya Pradesh, Chattisgarh & Uttar Pradesh.
We take immense pride in our small yet constantly growing community of deeply engaged, craft patrons without whom all our efforts are in vain. Your thought, support & patronage leads this very vision of Parvai.