Parvai (பார்வை)- Craft with a vision.
About Us
The word Parvai literally means vision or to see in Tamil. But for us, it serves as a also a constant reminder to seek what doesn’t meet the eyes, visualise & empower the change. Through our efforts with hand-crafted, one-of-a-kind product offering, we lead, persuade & compel craft patrons to be actively involved in not just the purchase of hand-made but also the upliftment of craft people and through them the preservation of craft processes.
At Parvai, we firmly believe that awareness, sustainability & empowerment create positive changes for both craft patrons & artisans. We believe that every product in the store comes with a great set of value additions, and here's what we offer through the products we produce. We define them at the 5 P's namely Promise, Product, Process, People & Perspective. Since 2016, our vision-led patronage has allowed us to blossom into a close-knit team of 7 who have partners with more than 50 artisans across India to empower sustainable livelihood at grass root level in the Indian states of Tamil Nadu, Gujarat, Rajasthan & Madhya Pradesh, Chattisgarh & Uttar Pradesh.
We take immense pride in our small yet constantly growing community of deeply engaged, craft patrons without whom all our efforts are in vain. Your thought, support & patronage leads this very vision of Parvai.
What we do & how?
Patron Driven
Artistic and creative endeavors have endured and flourished throughout history only because of the support of patrons who seek and own them. Patrons have played a crucial role in nurturing artistic and intellectual development. At Ar Parvai, we hold our patrons in the highest regard, and everything we do is centered around them. We refer to our patrons as royalty, as they are the heart of our mission.
Dignified Work
From conception to creation to purchace. No craftsmen may feel enslaved, endangered, exploited, overworked, harassed, abused or discriminated. Craft liberates artisan and wearer and empowers everyone to stand up for their rights.
A Voice
and making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.
Cultural Heritage
We foster, celebrate and reward skills and craftsmanship. we recognizes creativity as our strongest asset. Ultimate craft honours the artisan.
Stand In
solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. We belive craft thrives in diversity.
Conserve & Restore
the environment. We continue to work in ways not deplete precious resources, degrade our soil, pollute our air and water or harm our health. We belive craft protects the welfare of all living things and safeguards our diverse ecosystems.
Transparent & Accountable
the environment. We continue to work in ways not deplete precious resources, degrade our soil, pollute our air and water or harm our health. We belive craft protects the welfare of all living things and safeguards our diverse ecosystems.
Mesure of Success
by more than just sales and profits. We ensure to provide fair and equal pay, financial growth, skill development, human well-being and environmental sustainability. We belive that craft enriches the livelihood and lifts people out of poverty, creates thriving societies and fulfils the aspiration.
A Force Within
express, delight, reflect, protest, comfort, commiserate and share. We firmly belive that craft never subjugates, denigrates, degrades, marginalizes or compromises.Craft celebrates life.
Blog posts
Parvai Speaks : What is a Parvai Original?
A Parvai Original is a wholly hand-crafted product using the techniques of one or more existing craft forms. It is conceived, designed, funded & executed fully per Parvai’s clear vision in con...
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Everything You Should Know About Parvai & Our Prices
Pricing a Parvai Sari Every Parvai sari is priced based on how most businesses work. However, the bulk of our cost goes towards the cost of raw materials, logistics & dyeing and weaver salaries...
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Addressing The Elephant In The Room – Product Pricing
In the first part of this two-part blog series, Parvai speaks about the topic that patrons often discuss with us - product pricing. We would like to take this opportunity to speak about the nuances...
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