Parvai (பார்வை) To see, vision
About Us
At Parvai, our commitment lies in the intricate design, meticulous production, and dynamic distribution of high-quality handcrafted textiles. Our mission extends beyond mere presentation; we underscore the pivotal role that our patrons play in the sustainability and advancement of these invaluable artisanal crafts. The term "Parvai," meaning "sight" and "vision" in Tamil, encapsulates our focus on cultivating a direct rapport between consumers and artisans. We create multisensory experiences that highlight the critical importance of engagement in preserving and protecting traditional crafting methodologies.
Since our inception in 2016, we have established collaborations with over 50 skilled artisans from a variety of regions, including Tamil Nadu, Gujarat, Rajasthan, West Bengal, Madhya Pradesh, Keralam and Uttar Pradesh. Each item in our carefully curated collection embodies our foundational values and narrates a unique story through our framework of the 5 Ps: The Parvai Promise, Product, Process, People, and Perspective. We are dedicated to guiding our patrons in unpacking the intricate narratives associated with each piece and its maker, thereby fostering meaningful connections that enhance our community. By illuminating the skill and artistry of these creators, we aim to galvanize continued support for their essential craft traditions and celebrate the intrinsic value of authentic craftsmanship.
WHAT WE DO & HOW
DRIVEN BY EMPOWERING PATRONAGE
Throughout history, art and creativity have thrived thanks to dedicated patrons who foster artistic expression and intellectual growth. At Parvai, we deeply value our patrons and consider them the foundation of our mission. We treat them with the utmost respect, reflecting our purpose.
Our creations often arise from meaningful conversations with clients, helping us understand their preferences for the saris they wish to acquire. We rely on word-of-mouth to connect with new patrons, valuing their feedback as vital for our improvement.
Transparency is essential; we share details about our raw materials, creation processes, and quality checks. While honoring traditional design, we also innovate to craft unique pieces inspired by special moments. Each patron receives a one-of-a-kind piece rich in beauty and story. Our workspaces are open exclusively to Parvai patrons, allowing them to connect with skilled artisans and witness the artistry's transformative journey.
FOSTERING DIGNIFIED CRAFTSMANSHIP
At Parvai, we believe exceptional craftsmanship is crucial for restoring dignity and purpose to our artisans. Artists pour their mental, emotional, and physical energy into their work, creating pieces that reflect their spirit and passion. We recognise this commitment and prioritise their well-being. We strive to create a supportive environment. We provide access to healthcare, ensure fair income, and prioritize the safety of artisans and their families. Our thoughtfully designed workspaces help artisans thrive creatively by offering the resources they need to bring their artistic ideas to life. We supply raw materials and design elements and offer ongoing support in their creative process.We treat every artisan with respect and stand against exploitation and discrimination. We aim to foster an atmosphere where creativity can flourish. Most importantly, we connect artisans to patrons who appreciate their work, enriching both their lives and the lives of those who value their creations. This way, we honor the essence of artistry and the dignity of every individual.
Blog posts
Parvai Speaks : What is a Parvai Original?
A Parvai Original is a wholly hand-crafted product using the techniques of one or more existing craft forms. It is conceived, designed, funded & executed fully per Parvai’s clear vision in con...
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Everything You Should Know About Parvai & Our Prices
Pricing a Parvai Sari Every Parvai sari is priced based on how most businesses work. However, the bulk of our cost goes towards the cost of raw materials, logistics & dyeing and weaver salaries...
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Addressing The Elephant In The Room – Product Pricing
In the first part of this two-part blog series, Parvai speaks about the topic that patrons often discuss with us - product pricing. We would like to take this opportunity to speak about the nuances...
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