A PATRON DRIVEN INITIATIVE
Parvai (பார்வை) To see, vision
About Us
At Parvai, we are passionate about crafting and sharing beautiful, high-quality handmade textiles. We believe that our customers play a vital role in supporting these wonderful traditional crafts.
The name "Parvai" means "sight" and "vision" in Tamil, embodying our mission to foster a close bond between you and the artisans. Our goal is to offer experiences that highlight the profound importance of engaging with time-honored crafting techniques.
Since our journey began in 2016, we have collaborated with over 50 talented artisans from regions like Tamil Nadu, Gujarat, Rajasthan, West Bengal, Madhya Pradesh, Kerala, and Uttar Pradesh.
Each piece in our collection tells its own unique story, guided by our core values—the 5 Ps: The Parvai Promise, Product, Process, People, and Perspective.
We invite you to discover the remarkable stories behind each item and its maker, fostering a genuine connection within our community. By celebrating the incredible skills of these artisans, we inspire support for their craft traditions and honour the extraordinary beauty of authentic craftsmanship!
Enjoy shopping!
Welcome to Parvai
WE PLACE PEOPLE AT THE HEART OF EVERYTHING WE DO

**How We Do What We Do**

By Empowering Patronage
Throughout history, dedicated patrons have been essential for the growth of art and creativity. These supporters are more than just financial backers; they help nurture artistic expression and exploration. At Parvai, we recognize and value the role of patrons in our mission and creative work.
**Respect:** Patrons help protect authentic craftsmanship. We honor this relationship by delivering high-quality artisanal pieces in each creation. Every item reflects our commitment to maintaining high standards of artistry.
**Conversations:** The design process involves meaningful conversations with clients. This allows us to understand their unique tastes and preferences for the saris they envision. These interactions highlight the artisans and techniques involved, enriching patrons’ appreciation and creating a shared story with each piece.
**Building Reliability:** We grow our community of patrons through word-of-mouth. We see feedback as valuable information for ongoing improvement. Genuine recommendations and shared experiences build trust and reliability for our brand.
**Our Cost:** We keep our pricing straightforward. We avoid excessive costs related to models, influencers, large marketing campaigns, and fancy packaging. Each price reflects fairness, covering artisans' wages, quality materials, basic administrative costs, taxes, and courier fees, all aligned with sustainable and ethical practices.
**Transparency:** We believe in transparency to help patrons understand our operations. We share information about the origins of our raw materials, the crafting processes, and quality checks to ensure high standards. Workshops for Parvai patrons let them engage directly with the artistry involved.
**Innovation:** We respect traditional design while also focusing on innovation. Our inspiration comes from important moments and experiences, leading to unique pieces that capture their essence. Our designs narrate vibrant stories through fabric.
**One of a Kind:** Each patron receives a unique creation that captures beauty and storytelling. We focus on individuality, ensuring that each experience with our brand reflects the patron’s identity and journey in artistry.
**Flexibility:** We provide flexibility in designs, colours, and variations for commissioned projects to meet specific preferences. for installmentsWe do not require advance payments for commissioned projects. For our regular clients, we offer the option to pay in instalments.
**The Face of Parvai:** We believe that everyone is unique and beautiful. That’s why we don’t use models to market our products. Instead, we display our sarees on faceless mannequins, allowing you to focus on the garment and imagine how it would look on you. We want each patron to shine in their individuality, honouring that everyone is special in their own way.

By Empowering Craftsmanship
At Parvai, we believe that skilled craftsmanship restores dignity and purpose to our artisans. Each artist invests their mental, emotional, and physical energy into their work, creating pieces that reflect their unique spirit and passion. In a world of quick, machine-made production, we choose to highlight the artistry in every handcrafted item.
**Prioritizing Artisan and Family Well-Being** We care deeply about the well-being of our artisans and their families. We create a supportive environment where artisans can access healthcare, educational support for their children, bonuses, and help in emergencies. This approach helps them thrive personally and professionally.
**Creating Clean, Healthy Workspaces** Our workspaces encourage creativity and well-being. We ensure that each space is well-ventilated and well-lit, allowing artisans to work in inspiring conditions. We focus on cleanliness and provide areas to rest, along with access to drinking water, so artisans have a healthy environment.
**Providing Essential Infrastructure and Materials** We believe that access to quality materials is crucial for creativity. We supply artisans with necessary raw materials and design elements without charging them for these supplies. This support lets artisans concentrate on their craft without added stress.
**Championing Respect** Every artisan deserves respect. We oppose exploitation and discrimination in all forms. Our commitment to equality means that everyone, regardless of gender, earns the same wages for their work. We avoid binding contracts and loans that can trap artisans in debt.
**Guaranteeing Dignified Wages** Fair wages are central to our values, allowing artisans to live comfortably while pursuing their creativity. We make sure that every patron who purchases from us sees our commitment to equitable pay, building trust in our relationships.
**Encouraging Creative Freedom** We connect artisans with patrons who appreciate their work. This connection enriches the lives of both creators and collectors. At Parvai, creativity grows as we celebrate our artisans' unique talents and the meaningful stories behind each handcrafted piece.
**Emphasis on traditional crafting methods**At Parvai, we strive to empower artisans by encouraging them to embrace and preserve traditional craftsmanship. By providing support and resources, we help them utilize their inherited knowledge, methods, and materials. Our goal is to ensure that the unique characteristics of their craft products continue to thrive and resonate with authenticity.
**#imadeyoursari.** At Parvai, we know that every artisan and family involved in making our saris deserves recognition. We work to connect our patrons with the talented individuals behind each piece.
Parvai Speaks
Perspectives on our projects

The exquisite art of woven embellishing At Parvai, we hold a profound belief that the essence of any handcrafted product transcends its physical form, rooted deeply in the creative journey and intr...
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In this article, we discuss what Parvai feels adds to the auspiciousness of a sari. We have identified 5 factors which we feel are vital to make a sari feel auspicious these include: The usage of ...
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All The Glitters Is Not Gold - Parvai's Perspective To Real Zari
What does real zari mean to a patron today? Is it still relevant to choose real zari? And how can patrons today choose the zari purity that works best for them? Presenting Parvai's perspective to z...
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